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    The 50 Must-Have Watches of 2025 that Enthusiasts Can’t Get Enough Of

    The Most Coveted Timepieces of the Year: A Personal Take

    Setting the Scene: Defining What Makes a Watch “The Best”

    In the world of horology, declaring the “best” watch of any given year is a nearly impossible feat. With a multitude of brands, styles, and personal preferences, how does one choose? Instead, we decided to shift our focus. Rather than assessing which watch could wear the crown, we asked a simple yet profound question: “What’s the best thing you’ve actually worn on your wrist this year?”

    We reached out to 50 of our associates, watch enthusiasts, and experts, and the responses were as diverse as the watches themselves. Here’s a look at their favorites.


    Timeless Elegance and Bold Expressions

    Geoff Hess, Global Head of Watches, Sotheby’s

    This year, the Slim d’Hermès Flagship stood out to me. Inspired by an iconic silk scarf, its dial reveals a three-dimensional sailing ship against a stunning aventurine backdrop, showcasing exquisite craftsmanship through hand engraving and miniature painting. The artistry evokes envy and joy, making it a true masterpiece.

    Nicholas Foulkes, Historian and Author

    The Patek Philippe 1518 holds sentimental value. It embodies the rich history of watchmaking and symbolizes a connection to the pioneers of horology. Its authenticity may have been questioned, but it remains a marvel, a direct link to the golden age of watches.

    The Uniqueness of Personalization

    Hind Seddiqi, CEO of Dubai Watch Week

    The Rolex Lady-Datejust immediately caught my attention. Measuring 28mm in yellow gold, this watch harmonizes vintage charm with contemporary elegance, presenting timeless appeal. The black Roman numerals against a pavé dial elevate its visual dynamics, making it a go-to choice.

    Harvey Hutson, Co-Founder of Kettle Kids

    For me, the Patek Philippe World Timer 5231G isn’t just a watch; it reflects my personal journey. Gifted by my brother for my 30th birthday, it carries memories and significance that resonate every time I wear it.

    Innovative Designs and Craftsmanship

    Auro Montanari, Collectors’ Advocate

    I recently acquired the Bulgari Octo Finissimo. It represents an intriguing blend of art and watchmaking, boasting a minimalist aesthetic that disrupts traditional timepiece norms. This limited edition, designed with renowned artist Lee Ufan, captivates with its standout features.

    Rachel Garrahan, Co-Curator at the V&A

    I’m particularly taken with the 1925 Cartier pocket watch I encountered during my time curating the Cartier exhibition. Its compact elegance and sophisticated mechanics resonate with the rich artistry of the brand—an undeniable treasure.

    Reflecting on Heritage and Functionality

    Tim Vaux, Watch Writer and Photographer

    The Tudor Oyster Prince this year has stolen my heart. This watch symbolizes adventure, boasting a remarkable legacy tied to scientific expeditions. Its rugged design and historical significance make it a timeless piece in my collection.

    Mark Cho, Co-Founder of The Armoury

    Two watches caught my eye this year: the LV Tambour Convergence and the Berneron Mirage 34. Both showcase exceptional design and meticulous attention to detail, culminating in pieces that not only tell time but tell a story.

    Aesthetics Meet Technology

    Dr. Rebecca Struthers, Master Watchmaker

    This year, the Baltic Aquascaphe MK2 caught my attention. Its compact design and impeccable craftsmanship cater perfectly to watch lovers with smaller wrists, further blurring the lines between style and comfort.

    Kim Parker, Luxury Journalist

    The Cartier Privé Tank à Guichets has been my standout piece in a market dominated by sporty designs. Its industrial face and retro revival showcase Cartier’s unparalleled ability to mine its archives for timeless designs.

    Closing Thoughts: Watches as Personal Narratives

    Every watch tells a story, from the highs of craftsmanship to the lows of personal connection. The selections made by these experts reflect a shared appreciation of timepieces as more than just instruments for tracking time. They embody memories, emotions, and expressions of individuality. Each choice offers a glimpse into not only the artistry behind horology but also the significance these pieces hold in the wearers’ lives.

    As we navigate through the fascinating world of horology, the question remains: what story does your watch tell?

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