Celebrating Fashion Innovation: Kering’s Creative Residency for Young Designers
On March 30, 2026, the French luxury conglomerate Kering took a significant step forward in nurturing the next generation of fashion talent by launching its Creative Residency for Artisanship, Fashion and Technology (CRAFT) program. This initiative welcomes 10 promising young designers, each bringing a unique perspective to the evolving landscape of luxury fashion.
A New Wave of Designers
The incoming class of designers features a diverse array of talent, including Yu Gengyi, Xia Rong, Longhong Ziwei, Zhong Zixin, Hu Nan, Cai Jiaen, Qi Yueqi, Wang Fengchen, Xu Hao, and Donghui Wei. Each of these creators is poised to explore innovative concepts at the intersection of traditional craftsmanship and modern technology.
The upcoming design talents include (from left to right) Yu Gengyi, Xia Rong, Longhong Ziwei, Zhong Zixin, Hu Nan, Cai Jiaen, Qi Yueqi, Wang Fengchen, Xu Hao, and Donghui Wei. Image credit: Kering
Kering’s Vision
Kering, known for its commitment to sustainability and creativity, recognizes the critical importance of fostering young talent in the fashion industry. The CRAFT program is not just about mentorship; it’s a holistic approach to helping young designers understand the complexities of the luxury market, from ethical sourcing to innovative design techniques.
With seasoned experts as mentors, participants will receive invaluable feedback and guidance as they develop their collections. This initiative is an avenue for designers to gain insights into the art of blending traditional craftsmanship with digital techniques, enhancing the luxury appeal of their creations.
Sustainability at the Core
As part of Kering’s broader mission to promote sustainability, the CRAFT program emphasizes the importance of environmentally friendly practices in fashion. Participants are encouraged to explore sustainable materials and methods, aligning with Kering’s strategy to reduce its environmental footprint. This forward-thinking approach aims to mold designers who are not only skilled artisans but also responsible custodians of the planet.
A Platform for Global Influence
The impact of the CRAFT program extends beyond the individual designers. By promoting diversity and innovation in fashion, Kering is helping to shape a more inclusive industry. Each designer’s unique background and experiences contribute to a richer cultural tapestry that reflects the globalized world we live in today.
Through this residency, Kering is also acknowledging the crucial role that digital technology plays in shaping the future of fashion. Young designers are encouraged to think about how they can leverage technology to enhance their craft, reach new audiences, and create meaningful connections in the digital space.
Looking Ahead
As we anticipate the innovative collections that will emerge from the first cohort of the CRAFT program, there is a palpable sense of excitement in the fashion community. Kering’s investment in these young talents underscores the belief that the future of luxury fashion lies in a blend of creativity, craftsmanship, and technology.
This program represents a unique opportunity for emerging designers to hone their skills, gain exposure, and potentially make a lasting impact on the fashion industry. With support from industry leaders and a focus on sustainable practices, the sky is the limit for this new generation of creative minds.
Join the Conversation
As Kering continues to push the boundaries of luxury fashion, the industry watches with great anticipation. What are your thoughts on the role of young designers in shaping the future of fashion?