Innovations in Marine Technology: Brunswick at the 2025 Fort Lauderdale International Boat Show
A Hub of Marine Excellence
The 2025 Fort Lauderdale International Boat Show (FLIBS), scheduled from October 29 to November 2, promises to be a spectacular gathering for boating enthusiasts and marine industry professionals alike. Hosted across multiple venues in beautiful Fort Lauderdale, Florida, this year’s show will feature Brunswick Corporation, the world’s largest marine technology company, showcasing its latest innovations and advancements that are set to redefine the boating experience.
Brunswick’s Impressive Portfolio
Brunswick’s exhibit will highlight an exciting array of brands and divisions, including Boston Whaler, Sea Ray Boats, NAVAN Boats, Navico Group, Fliteboard, and Mercury Marine. With a commitment to excellence in marine innovation and technology integration, Brunswick is set to showcase its leadership in the industry. Each brand contributes a unique flair and cutting-edge technology that enhances the overall boating experience.
Autonomous Boating with Simrad’s AutoCaptain
One of the standout features of Brunswick’s showcase will be the Simrad brand from the Navico Group. This year, the Simrad exhibit will present the AutoCaptain Autonomous Boating System, a revolutionary technology that promises to transform how boaters navigate on the water. Featured on the Boston Whaler 405 Conquest, this system will allow for both media and customer demonstrations, illustrating its capabilities for autonomous docking and real-time situational awareness.
Additionally, Simrad will unveil FishCast, a groundbreaking fishing forecast tool powered by ROFFS. This innovative tool aims to enhance fishing experiences by providing boaters with real-time insights into the best fishing spots, now available on select Simrad displays.
Mercury Marine’s Powerful Presence
Brunswick’s partnership with Mercury Marine, a global leader in marine propulsion, will further solidify its market presence at FLIBS. Mercury will be powering a significant number of boats on display, and for the first time at Fort Lauderdale, they will introduce their formidable 425-hp outboard motor. This powerful motor is poised to impress spectators and industry insiders, spotlighting Mercury’s commitment to performance and innovation in marine propulsion.
Celebrating Iconic Brands: Boston Whaler and Sea Ray
The event will also feature Boston Whaler’s full lineup of premium models presented in an impressive in-water display. Following the remarkable success from the previous year’s show, Boston Whaler continues to build on its legacy of quality and performance, celebrating its reputation as “The Unsinkable Legend.”
Sea Ray will celebrate the 50th anniversary of its iconic Sundancer series, showcasing a range of its most popular models at the show. This celebration not only pays homage to Sea Ray’s rich history but also highlights its ongoing commitment to craftsmanship and innovation in the boating industry.
Newcomers on Display: NAVAN Boats
NAVAN Boats will make a return to FLIBS after a successful debut in 2024. This year, they will showcase their C30 and S30 models in partnership with InterMarine at the Broward County Convention Center. NAVAN’s designs reflect modern aesthetics and performance, appealing to a diverse range of boating enthusiasts.
Fliteboard: Redefining On-Water Experiences
Adding to the excitement, Fliteboard will be prominently featured throughout Brunswick’s exhibits. Fliteboard embodies innovation in watersport experiences, offering new and elevated ways to enjoy time on the water. Their commitment to creating innovative products aligns seamlessly with Brunswick’s vision of enhancing the overall boating lifestyle.
Leadership in Innovation
Dave Foulkes, CEO of Brunswick Corporation, expressed the significance of FLIBS: “The Fort Lauderdale International Boat Show remains a cornerstone event for Brunswick and our portfolio of brands. We’re thrilled to demonstrate our newly launched AutoCaptain technology, providing our customers the chance to experience unmatched autonomous docking and situational awareness.”
This dynamic combination of innovation, performance, and celebration at FLIBS underscores Brunswick’s role as a leader in marine technology and sets a high standard for future developments in the industry. Whether you’re an avid boater or a curious spectator, the showcase promises to deliver exciting new advancements and an unforgettable experience on the water.