In the ever-evolving landscape of real estate, wellness-centric projects are making significant waves, and Proud Real Estate is at the forefront of this transformation. Their latest venture aims to secure **Fitwel certification**, an esteemed American standard that emphasizes the well-being of residents. This certification covers an array of specifications designed to enhance health—ranging from maximizing natural lighting and using cancer-free materials to implementing effective noise control measures. This focus on health extends well beyond merely aesthetic design; it also encompasses ongoing operational management strategies, such as water quality monitoring and PM2.5 control, ensuring that residents enjoy a holistic healthy living experience.
One distinctive feature of this project is its innovative approach to resident maintenance through monthly **common area fees of only 120 baht per square metre**. This fee notably includes housekeeping services once a month—an unusual but thoughtful inclusion that addresses maintenance concerns, particularly for units that may have irregular occupancy patterns. In doing so, Proud Real Estate anticipates enhancing the living experience, making it convenient for both full-time residents and part-time dwellers.
A significant aspect contributing to the project’s value is its location near **Kamala Beach**, a region characterized by land constraints that limit large-scale development. With many coastal areas under Crown Property, opportunities for private beachfront developments are rare. This scarcity adds an element of exclusivity to the residences and amplifies their appeal to potential buyers.
Moreover, the connection to the **InterContinental Phuket Resort** substantially enriches the residential experience. Remarkably, this resort is the only property in the **InterContinental brand’s global portfolio** to receive Michelin’s sought-after 2 Keys rating. Residents of the project are offered privileged access to high-end hotel facilities, including exquisite Michelin-starred dining options and world-class spa services, further embedding them in a lifestyle of luxury and wellness.
Proud Real Estate’s strategic initiatives extend to foreign investors as well. Eligible buyers can benefit from **10-year government visas** or the **Thailand Privilege Card (Elite Visa)**, available for those investing approximately 5 million baht. This facilitates extended residency rights, making the property particularly attractive to overseas purchasers. However, while the law prohibits short-term rentals (defined as stays below 30 days), market demand remains robust for three-to-six-month rentals, particularly among digital nomads. Even with this dynamic, Proudputh notes that most buyers intend for personal use, resulting in limited rental supply that could bolster returns for investors.
This development marks Proud Real Estate’s **second collaboration with IHG Hotels & Resorts**, positioning the company within an exclusive circle of only five InterContinental-branded residential projects worldwide. This strategic partnership not only enriches the brand’s offerings but also places Proud Real Estate on the map as a significant player in the luxury property sector, particularly in regions characterized by high demand for wellness-oriented living options.