An Exuberant Escape: The Charm of Broadwick Hotel
Tucked away at the bustling intersection of Berwick Street and Broadwick Street, the Broadwick Hotel stands out not just as a place to rest but as a vibrant destination in its own right. Designed by the visionary Martin Brudzinski, the hotel exudes a maximalist style that embraces bold patterns, rich textures, and vibrant colors. With 57 uniquely styled rooms, it effortlessly captures the essence of Soho while inviting guests to immerse themselves in a world of creativity and fun.
Maximalist Décor that Dares to Stand Out
What makes Broadwick truly special is its daring approach to interior design. Departing from the traditional elegance of sleek, minimalist aesthetics, Brudzinski opts for an eclectic mix that includes leopard print, zebra stripes, and geometric patterns. The lively atmosphere is enhanced by various textures—think cork paneling, sparkling DJ booths, and luxurious silk walls. The hotel is awash with colors, from flamingo pink to maroon and aquamarine, creating an environment that feels joyous and alive at every corner.
Guests enter through an extraordinary entrance, where two whimsical elephants, elegantly attired in top hats and bow ties, greet them. This playful motif extends into the guest rooms, featuring handcrafted mini bars styled after elephants from Jaipur, alongside walls draped in shimmering elephant-print wallpaper. It’s a delightful invitation to unwind, surrounded by the spirited charm that Broadwick encapsulates.
Vibrant Dining and Social Spaces
The hotel’s public areas are just as compelling, providing ample opportunities for relaxation and socializing. At the top, the Flute rooftop bar beckons with its disco-chic atmosphere. This lively setting invites guests to sip cocktails against the stunning backdrop of London’s skyline. Those looking for a more intimate dining experience can head to Dear Jackie, a sultry restaurant that specializes in an impeccable Sicilian-inspired menu, perfect for enjoying delicious meals in a cozy setting.
For those who prefer a casual atmosphere, Bar Jackie serves strong coffee and light bites, ensuring that guests are revitalized after late-night revelries. Meanwhile, The Nook offers a guests-only sanctuary for nightcaps or serene afternoon loungers, boasting a cozy vibe for unwinding. Each space is a testament to the hotel’s flair for creating environments that inspire camaraderie and fun.
An Inimitable Urban Location
Location is key, and the Broadwick Hotel situates itself perfectly in the heart of Soho, a neighborhood known for its vibrant nightlife and eclectic cultural scene. With proximity to renowned theatres, eclectic eateries, and trendy shops, the hotel serves as a lively hub for exploring all that London has to offer. Just a stone’s throw away is the Piccadilly Circus tube station, making it easy for guests to venture out and experience the city’s famed attractions.
Pricing and Accessibility
The Broadwick Hotel offers a unique experience at a price point that reflects its luxurious and playful offerings. Rooms start at around $590 per night, which, considering the vibrant atmosphere, commodious amenities, and ideal location, presents an opportunity for guests to indulge in a unique London experience.
For those looking to escape the mundane and immerse themselves in an environment that is both whimsical and stylish, Broadwick Hotel delivers on all fronts—encouraging a joyful respite that feels distinctly Soho.
Address: 20 Broadwick St, London W1F 8HT
Closest Tube Station: Piccadilly Circus