CG Capital Advisory Limited (CG Capital), Thailand’s esteemed private equity fund specializing in premium real estate and hospitality investments, is making waves in the luxury market. Recently, they announced an exciting partnership with IHG Hotels & Resorts, a global leader in the hospitality sector, to unveil the breathtaking InterContinental Residences Bangkok Asoke.
Valued at a striking THB 5.5 billion, this innovative project introduces the first and only freehold branded residences in the vibrant Sukhumvit district of Bangkok, setting a new benchmark for luxury living and branded real estate in Thailand.
Located on Sukhumvit 16, right in the heart of Asoke—one of Bangkok’s most bustling business and lifestyle hubs—this development captures the essence of world-class living infused with Thai sophistication. The project is a testament to CG Capital’s vision of transforming Bangkok into a global metropolis, blending premium urban lifestyle options with the rich cultural fabric of Thailand.
Phoom Chirathivat, Managing Partner and Co-Head of CG Capital, expressed confidence in Bangkok’s growth as a global city, driven by investment, lifestyle, and quality of life. He emphasized, “We are proud to partner with IHG on the launch of InterContinental Residences Bangkok Asoke, the first freehold hospitality-branded residences in Sukhumvit.” His words resonate with the strategic vision of delivering world-class products tailored for a discerning clientele.
The complex will feature 88 exclusive freehold units, with sizes ranging from 139 to 547 square meters, priced starting at THB 40.8 million, and completion expected by Q2 2029. Each residence is thoughtfully designed with the theme “Timeless Design, Future Ready Comfort,” merging InterContinental’s signature elegance with the urban charm of Sukhumvit.
Residents will have access to an array of five-star hotel-standard amenities. Among them are a stunning 25-meter saltwater pool, a state-of-the-art fitness center, yoga and Pilates studios, hot and cold plunge pools, private lounges, co-working spaces, an art studio, game room, and dedicated 24-hour concierge services—all delivered under the esteemed InterContinental brand standards.
Alexandra Yao, Vice President of Global Branded Residences at IHG Hotels & Resorts, shared the brand’s commitment to delivering more than just luxury accommodations. She stated, “InterContinental is more than a luxury hotel brand—it’s about 80 years of world-class hospitality, with over 230 hotels in 70 countries. We are thrilled to bring this legacy to Thailand’s residential market through the first standalone InterContinental branded residences globally.” The partnership with CG Capital signifies a shared vision to offer a seamless blend of modern luxury living that harmonizes the comforts of home with the sophistication of hotel service.
Bangkok’s Asoke district is increasingly appealing to both local and international investors. Land prices are soaring, approaching THB 3 million per square wah, and a 9% increase in the rental index indicates robust long-term investment potential. The area’s connectivity, served by BTS Asok and MRT Sukhumvit, along with its proximity to luxury malls, top-tier offices, fine dining, and international schools, cements its status as a preferred address for global citizens.
Artitaya Kasemlawan, Head of Residential Sales at CBRE Thailand, noted a significant market shift. “In 2025, branded residences will represent just 1% of the city’s prime residential supply, but with a remarkable 93% sales rate among available freehold projects, demand remains exceptionally high. The InterContinental Residences Bangkok Asoke enters the market at the ideal moment, positioned perfectly at the crossroads of location, design, and prestigious global branding.”
This launch marks CG Capital’s second flagship development, following The Standard Residences, Phuket Bang Tao, further solidifying the company’s standing in Thailand’s branded real estate sector. The growing allure of branded residences among international buyers positions both Bangkok and Phuket as premier investment and lifestyle destinations in Asia.
