The Indian real estate market is undergoing a transformative shift from traditional housing to globally benchmarked luxury living. Increasingly, global luxury brands are establishing partnerships with Indian developers, positioning the country as a prominent destination for branded residences. According to the recent Savills India Asia Pacific report, this segment is projected to grow by over 200% by 2031, indicating a significant expansion in consumer demand for luxurious living experiences.
Data from PropTiger.com’s Real Insight Residential: Q3 2025 report highlights this trend toward premiumization in India’s property landscape. While overall sales volumes across major cities remain stable, the total value of properties sold surged by 14% year-on-year, reaching ₹1.52 lakh crore. This growth signifies a shift in mentality; India’s affluent class is now purchasing homes not solely for practical reasons but for their brand value, superior design, and the distinction of lifestyle that accompanies such investments.
India: The Global Investment Magnet
India’s robust macroeconomic fundamentals, coupled with rapid GDP growth and a rising population of High-Net-Worth Individuals (HNWI and UHNWI), are solidifying its status as an unmatched investment destination for global luxury brands. Branded residences, developed in collaboration with international luxury names, cater to this discerning demographic. These homes amalgamate architectural finesse with brand-led service excellence, making them not just lifestyle statements but also lucrative investments.
Debut of Jacob & Co.
Previously, projects like Trump Towers and Trump Residences in Gurugram showcased the market’s appetite for high-end assets, indicating a strong interest among India’s elite in exclusive living spaces. Collaborating with the well-known Trump brand, M3M India, a developer based in NCR, recorded rapid sales, further demonstrating the willingness of affluent buyers to invest in branded assets that offer exclusivity and long-term value appreciation. Building upon this success, M3M India is set to launch another high-profile project: the Jacob & Co. Residences in Noida, which is projected to generate a topline of ₹3,500 crore.
Industry analysts have noted that branded residences typically command a 30–40% premium on prices and enjoy strong resale potential. This makes them an attractive investment choice, especially for Non-Resident Indians (NRIs) and investors seeking exclusive properties. Sam Chopra, President and Country Head of eXp Realty India, emphasized, “India’s luxury real estate market is at a pivotal moment where aspiration meets global alignment. The rise of branded residences reflects not just growing affluence, but also an evolved homebuyer mindset that values design excellence and experiential living.”
A local property consultant noted that the M3M-Jacob & Co. Residences could establish a new benchmark for property pricing in Noida and the entire National Capital Region (NCR). The forthcoming Jewar Airport is also anticipated to act as a significant catalyst, further enhancing the area’s property value proposition.
Future Trajectory
As international collaborations deepen and consumer aspirations continue to evolve, India’s luxury housing market is poised for extraordinary growth. The shift from a volume-driven market to one focused on value is redefining real estate economics in the country. This transition positions India not just as a consumer of global luxury, but as an influential creator, setting new standards in the luxury living segment.