Since its inception in 1992, AB Yachts has carved a niche for itself in the world of high-performance megayachts. Operating out of the scenic Viareggio, Italy, a hub for luxury yacht building, AB Yachts has steadily gained recognition, particularly in the United States market. Specializing in the 80- to 130-foot (24- to 39.6-meter) segment, the company’s focus on sleek design, custom interiors, and impressive speeds of up to 60 knots ensures that its vessels stand out on the water.
AB Yachts has recently expanded its horizons by entering a partnership with Brabus, a prestigious German luxury mobility brand with a legacy dating back to 1977. Known primarily for its modified supercars, Brabus has ventured into the world of pleasure boating, highlighting its versatility and innovation. This collaboration is an exciting leap into the superyacht segment, launching the Brabus Yachts range, which promises to deliver a unique blend of luxury and performance.
Brabus has previously collaborated with Axopar Boats to create the innovative Brabus Shadow range, showcasing its flair for high-performance boating. The recent debut of Brabus detailing on Sunreef Yachts’ production catamaran signifies its growing influence in this realm. Brabus Yachts marks the company’s inaugural venture into the tailored superyacht market, uniting high-performance marine engineering with the bold design philosophy synonymous with the Brabus brand.
The enthusiasm surrounding this partnership is palpable. Constantin Buschmann, CEO of Brabus, expressed that their collaboration is a “completely new dimension” for both brands. He emphasized the fusion of their “love for bold design” with the spirit of innovation that AB Yachts embodies. The synergy between the two companies is framed as a challenge to traditional norms, aiming to push boundaries in the industry while creating something that not only excites the senses but also feels distinct and special.
Giorgio Mattei, deputy chairman of Next Yacht Group—AB Yachts’ parent company—echoes this sentiment. He highlights that the Brabus Yachts aren’t merely a rebranding but are co-designed, reflecting a deep integration of both companies’ ethos. Their initial meetings were marked by an immediate connection, described by Mattei as “love at first sight,” hinting at the passion and vision fueling this endeavor.
As anticipation builds, details regarding the number of new models and their lengths overall (LOAs) remain under wraps. However, AB Yachts has confirmed that the first megayacht will debut at the upcoming Monaco Yacht Show. Early images reveal striking features, including a flying bridge and an open transom, which are indicative of the luxury and performance that buyers can expect. Additionally, AB Yachts is already planning a second project to showcase at the 2027 show, displaying their commitment to innovation and growth in the superyacht segment.
For further insights, you can explore AB Yachts at abyachts.com and delve into Brabus at brabus.com.