The Mercer and Zero Bond: A New Era of Luxury in SoHo

The dynamic landscape of New York City’s hospitality scene has just gotten a significant upgrade. The Mercer, an iconic hotel in SoHo, is now granting its guests exclusive access to Zero Bond, one of the city’s premier private members’ clubs. This partnership, unveiled in early 2025, marks a significant moment for both venues, blending luxury and lifestyle in a way that is uniquely New York.

A Partnership Born from Vision

At the heart of this collaboration is Scott Sartiano, the founder of Bond Hospitality, who has joined The Mercer as a partner. Sartiano, well-known for creating immersive and stylish experiences, sees this partnership as a natural extension of both entities’ missions. “The Mercer and Zero Bond embody New York City’s energy, creativity, and commitment to excellence,” he shared in a statement to Travel + Leisure. His vision is clear: to forge a connection that enhances the guest experience at both locations, emphasizing community and culture.

The Allure of Zero Bond

Zero Bond, which opened its doors in 2020 during the pandemic, quickly became synonymous with exclusivity and sophistication. Located just a few blocks away from The Mercer on Bond Street, this members-only club features a sprawling 20,000 square feet of social workspaces, dining experiences, and even personal care services. Throughout its brief existence, it has attracted a roster of celebrities, including Taylor Swift and Tom Brady, making it one of the most talked-about spots in the city.

Exclusive Access for Mercer Guests

Guests at The Mercer can now not only enjoy the plush accommodations and renowned service but also drop by Zero Bond throughout their stay. This exclusive access allows them to engage with the club’s vibrant atmosphere, whether they are looking to network, relax, or dive into urban culture. Sartiano hopes this initiative will connect visitors more deeply with New York City, providing them not just a place to stay, but an entire experience.

Benefits for Zero Bond Members

Conversely, members of Zero Bond benefit from personalized concierge services at The Mercer, along with preferred nightly rates. This reciprocal arrangement enhances the overall offer, allowing members and hotel guests to experience the best of both worlds. The partnership embodies a mutual commitment to hospitality where both brands emphasize a curated experience, whether for city dwellers or visitors.

A Culture of Hospitality

Sartiano envisions the collaboration not merely as a business arrangement but as an opportunity to cultivate a deeper appreciation for New York City’s hospitality culture. Drawing from his extensive background in creating luxurious experiences, he aims for both The Mercer and Zero Bond to feel not just welcoming, but distinctly reflective of the city’s energy. “I want guests to feel like they’re stepping into something that is both personal and effortless,” Sartiano said.

Culinary Excellence on Offer

Adding to the allure, Sartiano also launched an Italian American restaurant at The Mercer in 2023, which has quickly become a focal point for both locals and hotel guests alike. This culinary endeavor complements the partnership with Zero Bond, offering yet another layer of experience for those who frequent both establishments. The restaurant not only serves delicious food but also creates a convivial environment, further enhancing the sense of community that Sartiano aims to foster.

A Promising Future Ahead

With the unveiling of this partnership, both The Mercer and Zero Bond are setting a new benchmark in the luxury hospitality space. Guests can now enjoy a seamless blend of world-class service, vibrant community engagement, and an unrivaled New York City experience. As these two entities come together, they signify a transformative moment for hospitality in the heart of SoHo, inviting visitors to dive deep into a culture of connection and excellence.