The Fashion Influence of Tennis Stars: 2025 Highlights
Tennis has transcended its traditional boundaries to become a vibrant platform for fashion and luxury brands, with athletes stepping into the spotlight as global ambassadors. In 2025, several rising stars and established players, including Coco Gauff, Jannik Sinner, and Carlos Alcaraz, made significant strides in fashion, collaborating with prestigious brands and showcasing their influence through major campaigns and events. Let’s delve into their notable fashion partnerships and the unique styles they brought to the court and beyond.
Zheng Qinwen: Dior
In early 2025, Zheng Qinwen was announced as Dior’s brand ambassador, just ahead of the Australian Open. The brand lauded her essence, describing her as embodying “elegance, boldness, and femininity in constant motion.” Since then, Qinwen has captivated audiences by sporting Dior creations at press events, gracing magazine covers, and frequently sharing her fashion journey on social media. Her involvement is not limited to appearances; she has become one of the prominent faces of Maria Grazia Chiuri’s womenswear collection.
Qinwen expressed her excitement about the partnership, revealing her admiration for Dior since her teenage years. “I think it’s my pleasure to have Dior with me… since I was 16 years old, Dior has been one of my favorite brands,” she said, highlighting how this prestigious association motivates her both on and off the court.
Jannik Sinner: Gucci
Jannik Sinner took his long-term collaboration with Gucci to new heights in 2025 by becoming the face of the brand’s new “Altitude” mountain wear line. Posing in snowy alpine landscapes, Sinner displayed stylish ski gear adorned with Gucci’s signature GG logo. This campaign not only showcased Sinner’s fashion sense but also tapped into his childhood passion for skiing, proving to be timely with the Milano Cortina 2026 Winter Olympics on the horizon.
Throughout the year, Sinner attended numerous Gucci events, consistently exuding sporty elegance. The “Court Connection” campaign frequently featured him in tailored looks, capturing his effortless blend of sophistication and street style.
Carlos Alcaraz: Louis Vuitton
Since 2023, Carlos Alcaraz has been a key figure for Louis Vuitton, and 2025 saw him continue to shine in high-profile campaigns. Alcaraz graced magazine covers, starred in luxurious ad campaigns, and even displayed a custom-made LV trunk. His activities primarily revolved around campaign films and curated behind-the-scenes content, engaging fans with his fashion-forward approach.
He showcased a refreshing and relaxed vibe that resonated with his dynamic personality, significantly boosting Louis Vuitton’s engagement in Europe and Latin America. Alcaraz’s presence in the fashion world mirrors his rising stature in tennis, making him a coveted ambassador for the brand.
Jack Draper: Burberry
In 2025, Jack Draper was appointed as a global ambassador for Burberry, making a splash in their High Summer campaign. He presented various looks at Burberry’s events during London Fashion Week and was spotted front-row alongside fashion luminaries. Draper’s partnership provided Burberry with a vibrant edge, as he showcased the brand’s iconic British style through his youthful energy.
His collaboration extended to social media, where Draper frequently shared thrilling behind-the-scenes content of his experiences, adding to his visibility in both the tennis and fashion communities.
Tommy Paul: Burberry
Tommy Paul joined Draper in representing Burberry, taking on a significant role during high-profile events and campaigns. Not only did he participate in red-carpet events, but he also expressed his admiration for the brand’s deeper integration into the sport of tennis. His public appearances, including co-hosting a Burberry dinner, highlighted his growing stature within both the tennis and fashion industries.
Paul has adeptly showcased stylish Burberry looks while discussing his love for the brand at various events, strengthening Burberry’s connection with a younger audience.
Coco Gauff: Miu Miu
Coco Gauff ventured into fashion with a collaboration involving the New Balance x Miu Miu capsule collection, launched in the first half of 2025. This collection merged high-fashion aesthetics with athletic performance, featuring items like silk zip-front hoodies and matching track pants. Gauff was lauded for her stylish appearances during various tournaments, seamlessly blending fashion with her athletic endeavors.
Her involvement in the Miu Miu launch events and her eye-catching ensembles captured the essence of each host city, offering an exciting visual narrative to her presence on and off the court.
Felix Auger-Aliassime: Dior
Felix Auger-Aliassime continued his partnership with Dior in 2025, flaunting its tailored looks at significant fashion events while promoting the brand to a younger demographic. He often sported Dior’s iconic suits during public appearances and made headlines with his exquisite fashion choices, including a stunning tuxedo for his wedding.
This ongoing collaboration has seen Auger-Aliassime become a prominent figure in the fashion world as he effortlessly melds his athletic success with stylish appearances.
Lorenzo Musetti: Bottega Veneta
In mid-2025, Lorenzo Musetti became Bottega Veneta’s global ambassador, showcasing the brand’s stunning craftsmanship with a custom Intrecciato leather jacket at Wimbledon. His involvement in Bottega Veneta’s “Craft is our Language” campaign celebrated the brand’s rich heritage, gathering media attention and recognition within fashion circles.
Musetti’s appearances at notable Bottega events solidified his status as an emerging fashion icon in the tennis domain.
These tennis stars not only displayed their athletic prowess but also redefined fashion norms in 2025, becoming influential figures within the luxury brand ecosystem. Their unique collaborations and individual styles continue to inspire fans across the globe, blending the worlds of sport and high fashion seamlessly.