The Secret World of Rey Flemings and Myria: A Concierge for the Ultra-Wealthy

Rey Flemings, the mastermind behind Myria, operates in a unique realm where exclusivity meets unparalleled service. Imagine being nestled in bed when a call comes in from Reddit CEO Steve Huffman at the unholy hour of 1 a.m., seeking a venue for an after-party as a corporate holiday festivities draw to a close. This is a typical day for Flemings, whose concierge service caters exclusively to ultra-high-net-worth individuals. In quick succession, he finds a private space adorned with an indoor swimming pool—a testament to his ability to procure the extraordinary. “Don’t f— me on the bill,” Huffman quips, summarizing the no-nonsense nature of elite requests.

Myria: The Invitation-Only Experience

Myria transcends traditional concierge services, presenting itself as a “private marketplace” where individuals gain access to what cannot be found through a simple online search. Catering primarily to those whose assets exceed several figures, the clientele comprises fewer than 100 individuals whose combined wealth exceeds a staggering $400 billion.

Whether hosting an extravagant party for tech magnates alongside Grammy-winning artists or arranging for a discreet rendezvous with A-list celebrities, Flemings assures that each experience remains unique. He has earned a reputation for executing seemingly impossible requests, such as securing coveted Oscars tickets on short notice, including a glamorous outfit and a date alongside billionaire Jeff Bezos.

Beyond Basic Services: Crafting Extraordinary Experiences

For Flemings, it’s not just about fulfilling requests. It’s about crafting moments. At a recent gathering, guests were asked to relinquish their phones, helping to create an atmosphere where they could wholly engage with one another. Beautiful hosts greeted attendees at the door while a renowned DJ—known for his work with Rüfüs Du Sol—set the mood for a vibrant night. The evening unfolded in a luxurious San Francisco mansion, where the host, an entrepreneur and musician, joined in the revelry, blurring the lines between guest and talent.

Flemings’ attention to detail transforms ordinary events into something exceptional. This dedication to exclusivity underscores his philosophy that the finest offerings aren’t just the most expensive; they are also the most inaccessible, requiring a deft hand and deep connections to unlock.

The Importance of Vetting in Luxury Service

Accessing the highest echelons of luxury is not solely contingent on wealth; character plays a pivotal role. Flemings emphasizes that for his high-net-worth clients, ensuring that they don’t encounter unlikable individuals is crucial. “Just because you’re rich doesn’t mean you can buy whatever you want,” he explains.

Myria takes this motto seriously by incorporating a vetting system that screens both clients and service providers before any interaction occurs. This meticulous approach creates a platform akin to an elite version of Airbnb, where both parties rate each other post-interaction, fostering a trusted environment.

Real-World Trust: The Heart of Myria

Michael Seibel, managing director of Y Combinator and a Myria client, underscores the significance of establishing a reputational layer in the ultra-elite market. When he arranged a memorable experience for his mother—meeting Warriors coach Steve Kerr—Flemings ensured every detail exceeded expectations. Yet Seibel recognized the inherent challenge in these sorts of interactions: without a proper vetting process, it’s nearly impossible to gauge who will be respectful and kind.

As Myria continues to grow, there’s hope that its reputation framework might extend beyond merely the ultra-wealthy. By inviting respectful individuals from various backgrounds to engage in exclusive experiences, Myria could open its doors to a broader spectrum of society.

Understanding the Clientele: A Portrait of The Ultra-Wealthy

Many of Flemings’ clients grapple with what he calls the “so now what” phase that accompanies significant success. For instance, a client who amassed a $3 billion fortune over decades in finance suddenly finds themselves intrigued by music but lacking contacts in that sphere. “Great success is insular,” Flemings explains, illustrating how Silicon Valley tech founders often become so focused on their enterprises that they lose touch with broader interests.

He notes that his earliest and most pivotal clients often hail from this tech-driven landscape, skewing young, philanthropic, and above all, eager to broaden their horizons. The narrative that tech magnates are inherently self-serving is, in his view, a misrepresentation. Instead, they are individuals eager to connect and explore their interests outside of their rigid professional confines.

In this world of high stakes and exceptional demands, Rey Flemings and Myria weave together the threads of service, reputation, and exclusivity, crafting unforgettable experiences for those who inhabit the upper echelons of society. Through meticulous attention to detail and an understanding of the unspoken rules of luxury, Flemings has established a domain where the extraordinary feels commonplace.