### New Partnership Highlights Innovative Jewelry Technology
New York—In an exciting development for jewelry enthusiasts and retailers alike, Select Jewelry Inc. has entered into a distribution agreement with the esteemed Italian luxury group Graziella Braccialini. This collaboration aims to introduce their cutting-edge lightweight gold jewelry to retailers across the United States and Canada.
### The Genius Behind Graziella Air Technology
At the core of this partnership is an innovative technology referred to as “Graziella Air.” This proprietary manufacturing process allows for the creation of gold jewelry that is up to 50 percent lighter than traditional gold pieces while still ensuring strength and durability. This dramatic reduction in weight presents a significant advantage to both retailers and consumers, particularly in light of soaring gold prices.
### Navigating the Gold Market Landscape
With the price of gold hovering around $5,012 per ounce at the time of this announcement, the jewelry industry is facing unique challenges. Graziella Air technology enables retailers to maintain high-volume retail prices without compromising quality and craftsmanship. As gold prices continue to rise, keeping price points attractive to consumers is vital for any retail jewelry business.
### A Strategic Distribution Approach
Select Jewelry will spearhead the marketing, management, and distribution of Graziella collections within North America. Their strategy will focus on establishing strong partnerships with both national and regional jewelry retailers. This targeted approach not only bolsters the U.S. presence of Graziella but also allows retailers to offer innovative solutions tailored to current market demands.
### Voices of Leadership
Ronny Seliktar, president of Select Jewelry, emphasizes the transformative potential of Graziella Air for the jewelry retail sector. “This technology represents a major advancement for the gold jewelry category at retail,” he states. His insights highlight how this innovation enables retailers to safeguard the price points consumers are most responsive to while ensuring healthy profit margins amid fluctuating gold prices. This capability empowers retail partners to confidently expand their gold jewelry offerings.
### A Thriving Partnership
On the other side of this partnership, Eleonora Gori from Graziella Braccialini shares her enthusiasm. She expresses confidence that Select Jewelry’s established relationships with prominent retailers and expertise in managing successful jewelry programs make them the ideal partner for introducing Graziella’s innovations to North America. This collaboration promises to bring a fresh perspective to the market while retaining the beauty and craftsmanship that Graziella is known for.
### Upcoming Product Launches
Excitement is building as the initial assortments from the Graziella Air collection are set to debut with select retail partners in 2026. Plans for broader market expansion are already underway, suggesting a promising future for this innovative line of lightweight gold jewelry.