Mark your calendars for an exciting opportunity on **26 November 2025**, from **9:00 am to 10:30 am GMT**, as HVS, Bird & Bird, AlixPartners, and EP Business in Hospitality come together to present an engaging online webinar that promises to delve deep into the dynamic intersection of hospitality and real estate.
At the forefront of this discussion is the burgeoning trend of aligning residential properties with established hotel brands. This strategy offers developers a unique advantage, allowing them to market and sell apartments at premium prices. This isn’t just a luxury-only phenomenon; even mid-range developments can reap substantial rewards from such partnerships. By leveraging the prestige and reliable reputation of a hotel brand, developers can create a compelling narrative that appeals to potential buyers.
The webinar will feature a presentation by **Chris Graham**, the founder and managing director of Graham Associates. A recognized authority in international luxury residential real estate, Chris will lay the groundwork for our exploration of this sector. His insights will provide invaluable context and depth, enhancing our comprehension of how brand alignment can positively impact property valuation and marketability.
Following Chris’s presentation, attendees will gain insights from **Simon Price**, a partner at Bird & Bird. Simon will focus on the crucial legal considerations that arise when integrating hotel concepts into residential developments. Navigating the legal landscape can be tricky, and Simon’s expertise will shed light on the protections and compliance measures that can safeguard investments and ensure successful collaborations.
A lively and interactive panel discussion will ensue, moderated by **Karen Friebe**, head of hotels at Bird & Bird. Karen’s experience will guide the conversation, ensuring that the most pressing questions and topics are tackled thoroughly. The panel features a distinguished lineup of industry experts:
- Ina Plunien</ from Cedar Capital Partners
- James Price from Four Seasons Hotels & Resorts
- Jaidev Menezes from Marriott International
- Mohith Sondhi from OakNorth
- Aoife Roche from STR
Each panelist brings a wealth of knowledge and experience from their respective fields, ensuring a rich dialogue that will cover a range of topics, from investment strategies to innovative design concepts that cater to modern living trends.
This event is not only a chance to learn from leading professionals but also an invitation to participate in an important conversation about the future of real estate and hospitality. Whether you are a developer, investor, or simply interested in the intersections of these fields, the insights shared during this webinar will be invaluable.
For those interested in attending, the webinar is an **invite-only**, **free event**—a rare opportunity to engage with top-tier experts in an intimate setting. Interested participants can secure their spot by registering [here](https://hbr-lon.hvsconferences.com/register/?loc=180).
The collaboration among Russell Kett, Chairman of HVS, Karen Friebe, Graeme Smith from AlixPartners, and Chris Sheppardson from EP Business in Hospitality exemplifies a multi-faceted commitment to exploring and enhancing the synergy between hospitality and real estate. Each leader contributes not only their expertise but also a shared vision for a future where these two industries continue to innovate and evolve together.