Reeds Jewelers to Open Landmark Store in Cary, N.C.
CARY, N.C.– Independent jewelry retailer Reeds Jewelers is poised for an exciting expansion with the announcement of a new flagship store in Cary’s Fenton mixed-use development. Scheduled to open in the early months of 2026, this 7,800-square-foot location is more than just a retail space; it embodies a modern reimagining of the company’s storied legacy.
Founded in 1946 by Bill and Roberta Zimmer, Reeds Jewelers has always focused on personal service and building lasting relationships with customers. This new flagship store aims to enhance that commitment while also embracing contemporary retail trends. The modern design is expected to blend luxury with an experience-driven shopping atmosphere, perfectly aligned with the upscale environment of Fenton.
At the heart of the Cary store will be a stunning selection of fine jewelry and Swiss timepieces, featuring renowned brands such as Rolex, Tudor, Omega, Panerai, Jaeger Le-Coultre, and Breitling. This diverse range caters to both bridal needs and luxury watch enthusiasts, reinforcing Reeds’ commitment to excellence and luxury.
Genna Zimmer, vice president of Reeds Jewelers and granddaughter of the founders, expressed her enthusiasm about the new venture. “This location will be an excellent fit for Fenton’s high-end, experience-driven atmosphere,” she noted. Her words reflect a deeper commitment to customer engagement, where personalized service remains at the forefront of their business model.
The Cary-Apex area, recognized as one of North Carolina’s most affluent and rapidly developing markets, provides an ideal backdrop for this flagship store. With a growing consumer base that values luxury and quality, the new Reeds location is set to cater to an evolving demographic that appreciates both the craftsmanship of fine jewelry and the elegance associated with high-end timepieces.
This expansion aligns perfectly with Reeds Jewelers’ strategy to bolster its footprint in key markets through thoughtfully designed retail environments. The new store will not only feature an expansive collection of luxury products but will also emphasize the brand’s roots in personal relationships and community involvement, values that have resonated with customers for decades.
As Reeds Jewelers prepares to debut its modern flagship store in Cary, excitement builds around the brand’s commitment to elevating the shopping experience. The Cary location aims to become more than just a jewelry store; it aspires to be a destination where customers can engage, explore, and be inspired by the world of fine jewelry and luxury watches.