The luxury car market has seen significant shifts over recent years, with the emergence of new trends and preferences shaping buyers’ choices. In 2025, the Porsche 911 has firmly established itself as the leading luxury vehicle, capturing the hearts of consumers and dominating the automotive finance landscape.
According to data released by JBR Capital, the Porsche 911 topped the list as the most frequently financed new and used luxury car in the UK. Its popularity underscores the vehicle’s status not just as a symbol of luxury, but also as a practical choice for enthusiasts and everyday drivers alike.
This iconic sports car accounted for an astounding 16% of all vehicles financed in the past year, illustrating its widespread appeal. The average transaction price for a Porsche 911 in the used market now exceeds £121,000, indicating that drivers are willing to invest in a brand with a long-standing reputation for performance and quality.
SUVs Remain a Popular Choice
Luxury SUVs have also firmly established their dominance within the premium vehicle sector, accounting for 35% of financed luxury vehicles in 2025. As families and individuals look for both utility and luxury, SUVs perfectly encapsulate these needs with their spacious interiors and advanced technology.
Following the Porsche 911, the Range Rover Sport has emerged as a close second in financing choices, particularly appealing to those who seek a blend of practicality and opulence. The hulking yet elegant Lamborghini Urus rounds out the top three, cementing the SUV’s popularity among luxury buyers.
Car Finance Favourites in 2025
The 2025 Luxury Car Report from JBR Capital revealed interesting trends across various automotive sectors. The BMW M3 has emerged as the most financed sports saloon, showcasing the enduring allure of performance sedans. Meanwhile, the Rolls-Royce Ghost has taken the lead in the luxury saloon category, surpassing competitors like the Porsche Panamera.
Among electric vehicles, the Porsche Taycan has garnered attention for being the go-to choice for performance enthusiasts looking for eco-friendly options while maintaining a luxurious drive.
‘Luxury Cars for a Broader Audience’
Interestingly, JBR Capital’s report indicates a shift in the demographics of luxury car buyers. While 10% of clients earn over £350,000 annually, the vast majority—66%—fall into the £50,000 to £150,000 income range. This insight suggests that the landscape of luxury car ownership is evolving, with more individuals from diverse financial backgrounds looking to invest in high-end vehicles.
Sports stars and athletes are leading the pack in financing the most expensive models, with average car values reaching £140,000. However, the inclination towards luxury is no longer limited to the ultra-wealthy. As Darren Selig, the founder of JBR Capital, elaborates, “This year’s report paints a clear picture of a market driven by passion rather than exclusivity.” Luxury cars are becoming increasingly accessible, marking a new era in automotive enthusiasm.
As we look forward to the future of luxury automotive trends, it’s clear that both manufacturers and consumers are redefining what it means to own a luxury vehicle, embracing a nexus of performance, style, and practicality.