It’s finally official: NCT’s Mark is the new face of Boucheron!
On March 13, the iconic French luxury jewelry and watch brand officially welcomed Mark as its latest brand ambassador. This exciting announcement has made waves not just in the fashion industry, but also among K-pop fans globally.
Boucheron, known for its exquisite craftsmanship and timeless elegance, released a statement celebrating Mark’s appointment: “We are very happy to welcome Korean-Canadian artist Mark from NCT as a Friend of the Maison.” The brand praised his “multifaceted talent and bold creative vision,” both of which resonate with Boucheron’s commitment to pushing the boundaries of artistic expression. This partnership is seen as a natural fit, aligning Mark’s creative spirit with the maison’s ethos.
The synergy between Mark and Boucheron extends beyond mere endorsement. Mark’s own artistic journey is aligned with Boucheron’s iconic Quatre collection, which represents boldness and individuality. “The artist’s fearless approach to creativity and self-expression perfectly aligns with Boucheron’s core values,” the brand articulated, indicating a shared vision for creative exploration.
Looking ahead, Mark’s first solo album, titled “The Firstfruit,” is set to release on April 7, 2025. This much-anticipated project will allow him to further express the qualities of strength and boldness that Boucheron stands for. The synergy of their collaboration is expected to be showcased prominently as he promotes both the album and the Quatre collection.
Fans have already begun to buzz with excitement, eagerly awaiting teasers for Mark’s upcoming solo release. You can catch glimpses of his artistic direction and style through the album teasers, available here. This collaboration marks a new chapter for Mark, one that’s anticipated to resonate deeply with both his musical career and the timeless elegance of Boucheron jewels.
In addition to his collaboration with Boucheron, fans can also enjoy Mark’s talents in a different medium. He stars in the NCT DREAM’s film “NCT DREAM THE MOVIE : In A DREAM,” which is available for streaming on Viki. It’s a fantastic opportunity to see him in a varied artistic light, showcasing the diverse talents that contribute to his growing fame.
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