Mike Faist, Sam Nivola, and Will Price Appointed as Dior Brand Ambassadors

Dior is enhancing its brand ambassador lineup with the exciting addition of actors Mike Faist, Sam Nivola, and Will Price. Known for its rich history in high fashion and luxury, Dior’s choice of ambassadors reflects a commitment to connect with diverse talents and representations in modern entertainment.

Mike Faist joins the ranks of fellow “Challengers” star Josh O’Connor, further reinforcing Dior’s ties to a younger, dynamic generation of actors. Both Faist and O’Connor were previously featured in campaigns for Loewe, casting a net of creative collaboration that spans across prominent fashion houses.

Dior’s creative director, Jonathan Anderson, expressed his excitement about Faist’s inclusion, stating, “There’s a beautiful restlessness in his performances, a quiet rigor beneath every gesture.” Anderson’s words highlight the depth and nuance that Faist brings to his roles, making him a resonant figure for the brand.

Recently, Faist and O’Connor were seen together at Dior’s haute couture show in Paris, underscoring their connection beyond just professional commitments. Notably, Faist is set to appear in Netflix’s upcoming limited series adaptation of “East of Eden,” alongside Florence Pugh, further solidifying his status in the entertainment industry.

In a heartfelt statement, Faist noted, “To support creators is to be connected to the living, breathing world that surrounds all of us.” This perspective speaks to a broader vision shared by Anderson at Dior — one focused on collaboration and artistic integrity.

Sam Nivola, another fresh face in Dior’s ambassadorial team, also graced Anderson’s debut couture show. Known for his role in “White Lotus,” Nivola is set to star in the upcoming Hulu series “Phony” alongside Connie Britton. His charm and authenticity fit seamlessly into Dior’s ethos, according to Anderson, who praised Nivola’s ability to captivate audiences both on and off screen.

Nivola’s previous experience includes a teaser video campaign for Anderson’s menswear show, critiquing the role of fashion within contemporary dialogue. He expressed excitement about being part of such a profoundly innovative and cutting-edge brand.

The newest member, Will Price, has also gained recognition for his artistic ventures, having starred in Luca Guadagnino’s latest project, “After the Hunt.” Anderson identified Price as an “incredible actor” and noted that their first meeting revealed a strong alignment with Dior’s vision.

Price’s presence at the men’s show last June and his recent red carpet appearances in Dior attire showcase his growing partnership with the brand. He remarked, “Dior has always represented what fashion can aspire to,” and commended Anderson for his unique approach to creativity.

Since the beginning of the year, Dior has also welcomed LaKeith Stanfield, Josh O’Connor, Drew Starkey, Taylor Russell, Florence Hunt, Sophie Wilde, and Ever Anderson into its growing family of ambassadors. Each selection showcases Dior’s commitment to evolving the face of luxury fashion through genuine artistic collaboration.