Palm Spring’s Icon, Designer Barclay Butera Graces Inaugural Cover
We’re excited to announce that we’ve expanded our brand with “The Desert Collection,” a new edition of ICONIC LIFE magazine with curated content for luxury-loving readers in La Quinta, Indian Wells, Indio, Palm Springs, Rancho Mirage, and Palm Desert.
Since our first publication in 2018, we’ve fostered a deep connection with the desert, a unique locale lying between our principal markets of Scottsdale/Paradise Valley and Orange County. The interaction of cultures and lifestyles in these three areas makes the desert an ideal extension for ICONIC LIFE.
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The enchantment of the desert captivates us—from the vintage design atmosphere inherent to Palm Springs to the luxury retreats found in Palm Desert. Hollywood’s early discovery of the area transformed it into an exclusive getaway, and it now serves as a haven for architecture enthusiasts and billionaires alike, who are entranced by the tranquil beauty of the desert landscape.
“From the inception of the new magazine, it felt only natural that we’d invite our friend Barclay Butera to be featured on our cover. As a designer established in Newport Beach, Palm Springs, and Park City, Barclay embodies the distinctive aesthetic that the desert represents, both in his personal style and his professional endeavors.
“His passion for curating an exquisite look for his clients and within his own residences is a testament to the unique design attributes that draw people to the desert. Barclay’s encouragement for this magazine launch, as well as his emphasis on celebrating this stunning community, held immense significance for us; we greatly value his heartfelt perspective on the area,” shares Publisher Renee Dee.
Now launching “The Desert Collection,” our goal is to share our Live Beautifully philosophy with desert residents, focusing on homes, design, dining, travel, and style. In addition to the magazine you have, we also maintain a dynamic digital presence at iconiclife.com, our national luxury lifestyle portal, as well as our engaging social media platforms, podcasts, and particularly our YouTube channel.
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Furthermore, we’ve established an ICONIC LIFE newsletter to keep our new readers in the desert up to date with fresh content. We invite you to join our community!
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If you are enjoying the digital format of the magazine and wish to receive it at home, subscribing to our print edition is just a few clicks away at iconiclife.com.
We appreciate you joining us on this adventure! As storytellers, we eagerly anticipate hearing your thoughts about what you treasure most about the desert.
Special thanks to the team at Tommy Bahama Home for graciously hosting our retro invitation-only launch party tonight in Palm Desert.
With Gratitude,
Renee M. Dee
Publisher