Four Seasons Yachts Welcomes Angélic Vendette as Chief Marketing Officer
In an exciting move ahead of the much-anticipated launch of the Four Seasons I, Four Seasons Yachts has announced the appointment of Angélic Vendette as its new Chief Marketing Officer. This news comes at a pivotal moment as the company prepares to redefine luxury yachting, blending opulence with sought-after experiences.
A Rich Tapestry of Experience
Angélic Vendette brings over two decades of rich experience to her new position, having successfully navigated the intricate worlds of luxury, fashion, and high-growth consumer brands. Her track record speaks for itself; she has been instrumental in creating culturally influential brands while ensuring they achieve meaningful commercial impact. This dual focus on brand identity and business success makes her a perfect fit for Four Seasons Yachts, which aims to elevate the essence of yachting to a new level.
A Trail of Success in Luxury Marketing
Before joining Four Seasons Yachts, Vendette played a significant role at Farfetch, where she contributed to the company’s expansion within the luxury market. Her innovative strategies helped position Farfetch as a leader in online luxury fashion, an experience that will undoubtedly inform her work at Four Seasons Yachts.
Earlier in her career, Vendette also made her mark at Alo Yoga, a brand that has successfully scaled its global reach while focusing on wellness and lifestyle. Her ability to blend marketing with cultural relevancy will be a major asset as Four Seasons Yachts looks to attract a discerning clientele that values both luxury and meaningful experiences.
Fostering Global Marketing Leadership
In her new role, Vendette will lead Four Seasons Yachts’ global marketing organization, guiding future vessel launches and executing long-term growth strategies. The company believes that her leadership will play a crucial role in defining a new chapter in luxury yachting. She is expected to harness her extensive background in luxury markets to cultivate a unique identity for the brand amid an increasingly competitive landscape.
The Launch of Four Seasons I
The timing of Vendette’s appointment is particularly significant as the launch of Four Seasons I approaches. Scheduled to debut on March 20, 2026, Four Seasons I promises an itinerary unlike any other, featuring a nine-night journey from Malaga to Valletta, Malta. This voyage is expected to showcase not only the spectacular beauty of the Mediterranean but also the unmatched luxury and service that Four Seasons is renowned for.
A Vision for the Future
As she steps into her new role, Vendette is poised to not only enhance the brand image of Four Seasons Yachts but also to create enriching experiences for guests. With a focus on innovation and luxury, her vision will likely extend beyond traditional marketing metrics, embracing a holistic approach to brand engagement.
Four Seasons Yachts has expressed confidence in Vendette’s ability to shape the future direction of the company, ensuring that it remains at the forefront of the luxury yachting industry. As the brand prepares for its maiden voyage, all eyes will be on Vendette to see how her expertise will redefine the yachting experience for travelers worldwide.