Luxury for Paws: The Rising Trend of High-End Dog Jewelry
Forget the catwalk; the latest fashion statement is being made on four paws. Canine lovers across the East Coast are spending millions on high-end luxury jewelry for their beloved pets, with Manhattan at the helm of this chic trend. Business owner Racheli Waters Shamir of The D Diamond New York is at the forefront of this canine couture movement, and she’s now eyeing expansion into California.
A New Breed of Luxury
“If you know, you know,” Shamir states, encapsulating the exclusivity that comes with luxury dog jewelry. Her store specializes in exquisite pieces crafted from 18-carat gold and adorned with D diamonds—the highest grade available. The price tags reflect this quality, with pieces starting at $1,435 and customization options that can skyrocket the cost to over $1 million.
The Heart Bone Collar: A Signature Offering
Among the standout items in Shamir’s collection is the Heart Bone Collar, a distinctive piece reserved for clients with a solid purchase history. This collar, a true symbol of luxury, is designed to be a keepsake—an heirloom that can be passed down through generations. Shamir emphasizes her commitment to maintaining high standards: “It’s not cheap; I want to have a very high standard.”
Walking into Wealth
The clientele ranges broadly, including owners of poodles, golden retrievers, bulldogs, and even chihuahuas, all eager to pamper their pooches. Each visit to Shamir’s showroom in Manhattan is an experience, with dog owners excited to fit their pets with dazzling diamond-studded collars.
A Glimpse into Dog Luxury
Take Harri, a 12-pound poodle flaunting a diamond paw charm on his collar, who enjoys meals fit for royalty—like salmon and rice—alongside his owner, Monica. For her, the charm isn’t just an accessory; it’s a statement, bringing a touch of confidence to Harri. “This is your dog, he’s like one of our family, it’s an heirloom,” Monica explains, justifying the thousands spent on luxury for her pet.
The Price of Prestige
Shamir’s offerings vary, with charm prices ranging from $1,500 to $2,200. Her philosophy is clear: these pieces are not merely accessories but are investments that hold considerable value. They appeal to clients with backgrounds in both new and old money, indicating a shift in what luxury means in today’s society.
A West Coast Vision
With the booming success of her Manhattan showroom, Shamir’s sights are set on Beverly Hills for her next venture. “California is the best,” she declares, highlighting her existing clientele on the West Coast. Her two rescue chihuahuas, Luli and Fancy, hail from LA, further tying her to this vibrant market.
A Community of Canine Indulgence
In this world of high-end dog jewelry, pet owners are redefining what it means to care for their animals. Luxury items have transformed into symbols of affection, with dog jewelry becoming a testament to the bond between owners and their furry friends. As Shamir sets her sights on new horizons, the future appears golden—not just for her business but for the pampered pooches who proudly wear their bling.