Kerzner International Unveils Landmark Developments In Jeddah: Atlantis And One&Only Brands Confirmed For Debut
A momentous step in the global luxury hospitality landscape has been taken with the formal announcement of significant developments within the Kingdom of Saudi Arabia. It has been confirmed that Kerzner International Holdings Limited will introduce its highly esteemed Atlantis and One&Only brands to the city of Jeddah. This groundbreaking initiative is being realized through a strategic partnership with Midad Real Estate Investment and Development, signaling a profound collaborative effort aimed at transforming the region’s tourism profile.
The developments are strategically positioned within an exceptional site that is a vital part of the expansive Jeddah Central masterplan. This location, situated directly on the historic Red Sea waterfront, has been earmarked for both an Atlantis Resort accompanied by Branded Residences and a distinct One&Only Resort featuring Private Homes. This dual-brand introduction is viewed as a pivotal action that aligns directly with the ambitious objectives set forth under Saudi Arabia’s Vision 2030, which seeks to dramatically expand the Kingdom’s appeal to international tourists and foster world-class urban living environments.
Proximity and Accessibility: A Key Advantage
The decision to select this particular area, conveniently located only thirty minutes from Jeddah International Airport, underscores a deliberate focus on creating an easily accessible and comprehensively integrated world-class destination designed to seamlessly blend culture, entertainment, tourism, and modern lifestyle. The commitment to these projects is considered a powerful affirmation of confidence in the Kingdom’s evolving hospitality sector and its capacity to host unparalleled luxury experiences on a global scale.
Strategic Alignment with Saudi Arabia’s Vision 2030
The introduction of these iconic hospitality names is intrinsically linked to the realization of Saudi Arabia’s Vision 2030, an extensive national framework established to diversify the economy and elevate the nation’s global standing. The strategic importance of attracting significant global tourism and pioneering sophisticated urban living was emphasized through the formalized alliance between Kerzner International and Midad Real Estate.
Philippe Zuber, the Chief Executive Officer of Kerzner, noted that the organization has a proven history of successfully identifying and unlocking substantial value within ambitious markets. By selecting Jeddah, they aim to deliver globally recognized destinations, thereby transforming locations into world-renowned entertainment and luxury hubs. The establishment of both the Atlantis and One&Only presence in Jeddah aligns perfectly with a mutual dedication to significantly advancing the tourism landscape across the Kingdom.
Abdulelah Al Aiban, President of Midad Real Estate, expressed that the partnership signifies more than just a development opportunity; it is a bold statement regarding Saudi Arabia’s expanding influence within global hospitality. These landmark properties are positioned not merely as additions to the region’s accommodations but as catalysts designed to accelerate the nation’s socio-economic goals.
The Grand Scope of Atlantis Jeddah
The debut of Atlantis Jeddah is anticipated to bring the magnificent and celebrated world of the Atlantis brand to life within the Kingdom, promising a comprehensive and immersive experience for all visitors. The resort is meticulously planned, featuring 800 luxurious guest rooms and suites, complemented by a highly sought-after collection of Branded Residences. This residential component is expected to offer exclusive access to the resort’s extensive amenities and services, providing an unparalleled standard of coastal living.
The Ultra-Luxury Experience of One&Only Resort
Concurrently, the One&Only Resort is being developed to celebrate exceptional, singular experiences, establishing a new pinnacle in ultra-luxury hospitality. The resort is designed to feature an exquisite offering of guest rooms, suites, and private villas. Importantly, this location will also host the brand’s very first community of Private Homes in Saudi Arabia, offering an extremely exclusive residential opportunity. The resort is envisioned as a private enclave strategically situated on the city’s vibrant coastline, harmonizing local influences with the brand’s signature contemporary aesthetics.
Commitment to Sustainable and Integrated Development
A strong commitment to sustainability has been established as a priority throughout the project lifecycle for both properties by Kerzner International. Conscious development principles will be implemented across all parameters, including proactive measures to support local communities through various initiatives, strategic partnerships, and targeted programs designed to preserve the land and surrounding sea environments.
This responsibility-led approach ensures that the large-scale development is not only economically viable but also environmentally and socially accountable, further aligning with modern global standards for responsible tourism development. By emphasizing sustainability, the Jeddah projects seek to create a model for large-scale integrated tourism destinations that are integral to Saudi Arabia’s future tourism ambitions.